Visual stories that not only entertain but promote the vision and success of our clients.
Loving the Long + the Short of It
Only a truly powerful story can transform information into experience and seduce people into looking at the world differently. Yet Real continues to do precisely that. Working in partnership with our clients, we create communication tools that work. In every sense of the word.
Whether it’s an extended video or a short commercial, Real is dedicated to bringing out the best in real people. With roots in TV documentaries (PBS, HBO, USA Network) we’ve used our doc chops to create branded videos, commercials and Internet content to Fortune 500 companies and their agencies. We’ve interviewed them all: patients, bankers, executives, students, the rich and the famous.
Our roots are also in advertising, where we developed short, sophisticated, sometimes funny, but always effective messages for clients such as Swatch, Timex, ASICS and Obamacare.
Combining our love of the longform and our experience with commercials, we’ve successfully delivered information and experience in powerfully focused messages.
Clients
Access Health
ASICS
Academy for Teachers
Aetna
BMW
Bravo Network
Bristol-Myers Squibb
Cinemax
Citigroup
Education Through Music
Ford Motor Company
GSK
Hewlett Packard Enterprise
IBM
Johnson & Johnson
Kraft
Mars International
MasterCard International
Merrill Lynch
NBA
Nickelodeon
Nokia
Ortho McNeil
Prudential
Pepsi
Samsung
SAP
Smart Car
Swatch
Stony Brook University
The Bridge
Timex
University of Pennsylvania
SPECIALTIES
Real Productions' expertise crosses several industries:
Technology
Pharma
Automotive
Finance
Travel
Education
Non-profit
Team
Richard DeLigter
Director / Founder
After five years producing commercials at Grey Advertising, Richard went on to direct documentaries for HBO and PBS. He created Real Productions and for more than twenty-five years has directed commercials, television shows and content for Fortune 500 Companies and their agencies.
Jim Calabrese
Producer | Writer
Jim has been producing and writing at Real Productions since 1992. His work includes supervising several films for IBM, Nokia, Merrill Lynch and Mercedes. He is a master of the calculator, the calendar and the pen. His writing skills can be seen in work for SAP, HP, Pfizer and ASICS.
A short list of our different types of projects
Promotional
Commercials
Documentary
Branded Content
Recruiting
Non-Profit
New employee
Corporate
Sales
